2017 America East - April 10 - 12

4/10/2017 - 4/12/2017
The Hershey Lodge
West Chocolate Avenue & University Dr.
Hershey, PA 17033

Educational Sessions

   

Monday, 10 April 2017

 
Select this option if you plan to attend both LMA workshop sessions. Workshop includes Disruptive Bets in Local Media and Smarter Selling for Digital Success.
8:00 AM - 11:15 AM
8:00 AM
Native advertising, digital agency, live events, OTT video, audience development programs - these are just a handful of the opportunities available to local media to grow top-line revenues. However, beware of the shiny object! This session will analyze key industry growth trends and identify the top bets that local media companies are making to seize these new opportunities. Trainer: Jed Williams, Chief Innovation Officer, LMA
8:00 AM - 9:30 AM
8:00 AM
In a digital world, the days of order taking are long gone, and dialing for dollars is too inefficient. Advertisers have diverse and fragmented needs. Rather than simply running campaigns, they require solutions-based programs that solve specific business problems. This session will discuss new opportunities in local sales: how sales teams can utilize local business data to tailor programs to their specific needs, how intent can be captured when businesses are ready to engage, and how sellers can finally deliver on the “right product, right price, right time” model for each unique business. Trainer: Jed Williams, Chief Innovation Officer, LMA
9:45 AM - 11:15 AM
9:45 AM
Margaret Sullivan, one of the leading thinkers and writers about the craft and business of journalism, will deliver the keynote address at a critical time for the media. In today’s rapidly-changing political, economic and news media environment, the U.S. media is grappling with titanic change on a scale never seen before. Sullivan is uniquely suited to address these issues. As public editor of The New York Times, she provided some of the most thoughtful analyses of the state of journalism. As editor of the Buffalo News, she had firsthand experience managing through the industry’s changes. And now, as media columnist for The Washington Post, she provides regular commentary and insight on what’s happening in journalism and media. Sullivan’s speech to America East will address many of the enormous issues and challenges facing those attending the conference. Speaker: Margaret Sullivan, Media Columnist, The Washington Post
11:30 AM - 1:00 PM
11:30 AM
Theater Session: Jim Brady is a longtime innovator in local and digital news, as editor of WashingtonPost.com, founder and general manager of TBD.com, editor-in-chief of Digital First Media and ombudsman for ESPN. His latest venture, Spirited Media, is building regional websites, starting with Billy Penn in Philadelphia and The Incline in Pittsburgh. These groundbreaking sites combine small reporting staffs with aggressive aggregation, a focus on mobile, unique marketing and a business plan built around revenue-producing events rather than advertising. In this one-on-one conversational session, Jim discusses the philosophy behind Spirited Media, learnings from more than two years of operating Billy Penn, and his thoughts on the future of local coverage and media business models. Speaker: Jim Brady, CEO & Founder, Billy Penn
1:15 PM - 2:00 PM
1:15 PM
Breakout Session II: In recent years, Philadelphia has become one of the most fascinating local news markets in the nation. The Inquirer and Daily News have gone through multiple ownership changes and are now in a unique nonprofit. And startups such as Billy Penn and Technical.ly are vying for audience and advertising share. Get an inside look at this highly competitive market from some of its most prominent players. Speakers: David Alpher, Publisher, City & State PA, Brian James Kirk, Co-founder and Business Director, Technical.ly, Chris Krewson, Editor, Billy Penn, Stan Wischnowski, Executive Editor, Sr. Vice President, Philadelphia Media Network
2:10 PM - 3:15 PM
2:10 PM
Breakout Session I: A panel of community news publishers talks about what makes them successful and how they’re changing (or not changing) their businesses to best serve audiences and advertisers. Do smaller papers need to be as digitally savvy as their metro cousins? Or does print still rule small towns? Speakers: Aimee Atteberry, Publisher, C-VILLE Weekly; Jeremy McBain, Executive Editor, Petoskey News-Review; Heather Goodwin Henline, Publisher and GM, The Inter-Mountain, Elkins, W.Va.
2:10 PM - 3:15 PM
2:10 PM
Theater Session: The world is changing so quickly around us that it seems hard to keep up at times. But some people make it their business to watch and identify trends far down the road that might impact media and business. Enjoy a wide-ranging discussion of such new technologies as chatbots, voice-controlled devices, virtual reality, wearables, autonomous cars, and many other cutting-edge technologies that will be changing our businesses before we know it. Speaker: Victor Hernandez, Director of Media Innovation, Banjo
3:30 PM - 4:30 PM
3:30 PM
Breakout Session: A frank and open dialogue and sharing of financial measures and benchmarks to help participants understand how others are facing and dealing with industry and financial challenges. Speaker/Moderator: Rosanne Cheeseman, Executive Director, Independent Newspaper Group
3:30 PM - 4:30 PM
3:30 PM
Theater Session: Plan to attend this presentation that recognizes digital excellence across multiple categories and divisions.
5:30 PM - 6:15 PM
5:30 PM

Tuesday, 11 April 2017

 
Join us for a casual, informational continental breakfast. Attendees will have the opportunity to engage with exhibitors based on area of interest outside of the trade show floor.
8:00 AM - 9:00 AM
8:00 AM
Bring your best ideas for innovative new businesses and new products and put them through a one-day wringer that starts with an idea and ends with a business plan presentation to industry experts. We’ll give you a crash course in how to develop, evaluate and present your ideas. Applications for participation are required in advance. Apply online at www.america-east.com. Presentations and judging will take place in the Exhibit Floor Theater beginning at 3:30 p.m.
8:30 AM - 3:00 PM
8:30 AM
Breakout Session I: Amid the digital revolution, print remains a mainstay of newspaper organizations, and their longtime brand names still hold sway in their community. How can an organization leverage and build on this legacy of brand and community penetration? This is about looking forward, not looking back - using the existing audience and advertiser reach to build new products, reach new audiences, and find new advertisers.
9:00 AM - 10:00 AM
9:00 AM
Breakout Session II: More than half of the traffic to most news sites now comes from mobile devices, an explosive development that has upended most news organizations' content and revenue strategies over the past couple of years. Doing mobile well is not as simple as pasting a website onto a smartphone screen or simply licensing an app template from a vendor. Dive deeply into successful mobile strategies and learn about the trends shaping mobile news in this session with leaders in the field. Speakers: James Kober, Director of Ad Operations, Newsday; Steve Florio, Director of Strategic Partner Develop., Sharethrough; Brian Handly, CEO, Reveal Mobile; Tim Buss, Creative Director, Calkins Media; Yancey Douris, Business Intelligence Director, Calkins Media
9:00 AM - 10:00 AM
9:00 AM
Circulation Session I - Sponsored by I-SCMA Speaker: Joe Salomone, Director, Circulation Audit Compliance, Dow Jones & Company
10:00 AM - 10:50 AM
10:00 AM
Breakout Session I: This session will explore how to keep presses and other equipment running long after their manufacturers have stopped making them or even supplying replacement parts. How can 3-D printing help? How do you decide to fix…or walk away? Speakers: Dave Preisser, VP of Production, Houston Chronicle; Julius Neto, Packaging & Transportation Manager, Hartford Courant; Tom Riley, Director of Maintenance and Facilities, Philadelphia Media Network
10:30 AM - 11:30 AM
10:30 AM
Breakout Session II: Many experts believe that narrow, vertical products - a far cry from a one-size-fits-all general-interest model of the traditional newspaper - are essential for finding new customers and tapping new markets. Explore case studies of successful new news and information products - both print and digital. Speakers: Rick Berke, Executive Editor, STAT, Boston Globe Media; Ted Sickler, Director of Custom Content, LNP Media Group, Inc.
10:30 AM - 11:30 AM
10:30 AM
Circulation Session II: Best Ideas in 50 Minutes for Growing Revenue and Acquiring/Retaining Customers. (Sponsored by I-SCMA) Moderator: Roque Carrasco, Circulation Manager, The Indiana Gazette
11:00 AM - 11:50 AM
11:00 AM
Breakout Session: A Former Insider's View From the Outside Grab your boxed lunch from the exhibitor floor and head on over for a frank and open dialogue with a veteran editor who left the news business. Robinson will talk about the very different perspective you get when you view the newspaper industry from the outside (and know how the sausage is made). Speaker: John Robinson, Instructor, UNC-Chapel Hill and Former Editor, Greensboro News & Record
11:30 AM - 12:45 PM
11:30 AM
Breakout Session I: Newspaper size and circulation are evolving into the sweet spot for roll-fed digital printing. At the same time, toner and inkjet technology have advanced in quality, productivity and lower cost. This session will review the suppliers, products and trends that will affect newspapers.
11:45 AM - 12:30 PM
11:45 AM
Breakout Session II: Hear from industry leaders about how traditional publishers are finding new streams of revenue from new (and old) sources like events, contests, co-op advertising and more. Moderator: Mike Orren, President, Dallas Morning News, Speakeasy Agency
11:45 AM - 12:30 PM
11:45 AM
12:00 PM - 1:00 PM
12:00 PM
Theater Session: This valuable theater session will take a look at growing trends in podcasting, anchored by a presentation on the Cincinnati Enquirer’s “The Accused,” which scored 1 million downloads in just a few weeks. We’ll touch on how to use podcasts for storytelling, how to market them, where revenue comes from, metrics, and more. Speakers: Amber Hunt, Investigative Reporter, Cincinnati Enquirer; Kyra McGrath, Executive Vice President and Chief Operating Officer, WHYY, Inc.; Kara Newhouse, Education Reporter and Host of "Women in STEM" podcast, LNP Media Group, Inc.
12:30 PM - 1:20 PM
12:30 PM
Great Lakes/MidStates Session Speaker: John Ovanessian, Resolute Forest Products
1:00 PM - 2:00 PM
1:00 PM
Breakout Session I: How to fit an organization to the new realities of the industry, including reducing print frequency, publication printing size, and more. Speakers: Jennifer Bertetto, President and CEO, Trib Total Media and 365media; D. Lee Carlson, President, PA Media Group
1:30 PM - 2:30 PM
1:30 PM
Breakout Session II: Upstart competitors are attempting to redefine news and advertising and establish beachheads among traditional audiences and newer audiences such as millennials and urban professionals. Hear firsthand case studies from the leaders of innovative sites like Billy Penn and ArlingtonNow about how they’re trying to establish themselves as important players in news and advertising by pursuing new models for coverage and revenue. Speakers: Chris Krewson, Editor, Billy Penn; Alex Skatell, CEO, Independent Journal Review; Mike Shapiro, CEO and Publisher, TAP Into, LLC Moderator: Matt DeRienzo, Executive Director, LION
1:30 PM - 2:30 PM
1:30 PM
Breakout Session III: With the rise of digital metrics and highly trackable audience behavior, has come a new role in news organizations: audience development. Often integrated right into newsrooms, audience development staffs are taking an active role in shaping news products and the daily report, by applying analytics and other tools to news metrics and information about audience interests. The measurements that are essential to watch seem to change constantly. Learn about what metrics leaders monitor, and how they use them to create new opportunities and better serve readers. Speakers: Brian Rossi, Senior Manager-Digital Strategy, Pittsburgh Post-Gazette; Janet Pickel, Staff Development & Analytics, PennLive/The Patriot-News
1:30 PM - 2:30 PM
1:30 PM
Great Lakes/MidStates Roundtable: Pre-press: œ Building ads in-house œ Trends toward interactive ads œ AR technology in content, ads œ Commercial print challenges œ Quality control processes for print and digital products œ Tracking pages/plates Press: œ Growing commercial print revenue œ Trends in updating equipment œ Hiring and training press staff œ New digital technologies œ The future of UV ink œ Reducing waste Post-Press: œ Challenges of hiring in the mailroom œ Options for aging equipment œ Trends in preprint quantities œ Does micro zoning still matter? œ Safety best practices
2:00 PM - 4:00 PM
2:00 PM
Breakout Session I: News companies have undergone a lot of change in recent years, but the wild ride is hardly over. The rise of mobile distribution and video, the advent of Big Data and chatbots, and the need for constant technological change and adaptation continue to impact news organizations. This panel will explore the factors that are changing news companies, look at the new skills needed to keep up with change, and provide case studies in how successful news organizations are managing change. The skills most needed, such as software development, social media, metrics analysis, and video production, are often the hardest to find because of the competitive landscape beyond the newspaper industry. Speakers: Mark Stencel, Former managing editor NPR Digital and author of the Tow Center report “Superpowers: The Digital Skills Media Leaders Say Newsrooms Need Going Forward”; Matt Simeone, President, Riverton Partners
2:30 PM - 3:30 PM
2:30 PM
Breakout Session II: Video has become a major growth area in the news business, even (and especially) in organizations that have traditionally been print-focused. But success in video is much more than grabbing a camera and some editing software. Learn from some of the best video news and information practitioners how to conceive, produce and market successful video, from live feeds to regular programming. Also, learn best practices for monetizing it and keeping audiences coming back. Speakers: Guy Tasaka, Chief Digital Officer, Calkins Media; Lindsay Stewart, CEO and Founder, Stringer Moderator: Tom Davidson, UNC-TV/PBS
2:30 PM - 3:30 PM
2:30 PM
Breakout Session III: Some news organizations undervalue one of the most effective ways of directly reaching audiences: email newsletters. Well-crafted newsletters can pay huge dividends in reader loyalty, site traffic and high-value advertising. Learn about the best techniques for creating and managing newsletters (and subscription lists) from leaders in the field.
2:30 PM - 3:30 PM
2:30 PM
Breakout Session I: Under Jeff Bezos' ownership, The Washington Post has become the industry leader in aggressive innovation. It helps to have the Amazon founder's deep pockets, but much of what the Post is doing is common sense and cutting-edge best practices. Managing Editor Emilio Garcia-Ruiz provides a deep dive into how The Post is pursuing new forms of storytelling and content and how it pursues, grows, retains and measures audiences. Speaker: Emilio Garcia-Ruiz, Managing Editor, The Washington Post
3:30 PM - 4:30 PM
3:30 PM
Theater Session: Learn how entrepreneurs evaluate new ideas and how they build new businesses around them. Hear about popular entrepreneurial tools and concepts such as Lean Startups, the Business Model Canvas, minimum viable products, split testing, the elevator pitch, and business plan competitions - and how true entrepreneurs aren't afraid to fail. We'll put these concepts into action by taking a participant's business idea through a brief version of the startup evaluation process, looking for ways to improve it and make it successful.
3:45 PM - 5:00 PM
3:45 PM

Wednesday, 12 April 2017

 
Breakout Session I: In 2016, Washingtonian.com significantly increased traffic to its website by greatly simplifying its web design - proof that less is more when it comes to user experience. Many news organizations still haven’t mastered this - sites are still full of buttons, links, thumbnail photos and other distractions, not to mention ad-server calls that bog down page loading. Some of the best thinkers in user experience and design talk about best practices in designing for user utility and about using scientific (and metrics) approaches to creating designs that maximize user engagement, traffic and revenue. Speakers: Patrick Kirchner, Visual Editor, LNP Media Group, Inc.; Patrick Thornton, Sr. Director of User Experience & Strategy, CQ Roll Call; Bri Piccari, President, American Institute of Graphic Arts, Central Pennsylvania
8:30 AM - 9:30 AM
8:30 AM
Breakout Session II: The Occupational Safety and Health Administration (OSHA) has recently added new rules that impact all newspaper operations. Revisions to the Hazard Communication Standard have gone into full effect and compliance with all of the requirements is expected. This presentation will allow you to gain an understanding of key regulations and what steps your organization will need to take to become, and remain, compliant. Speaker: Gary Jones, Assistant Vice President of Environmental, Health and Safety Affairs, Printing Industries of America
8:30 AM - 9:30 AM
8:30 AM
Breakout Session I: In today’s world of consolidation and centralization of newspaper production operations, an opening exists to attract additional commercial/contract work for those who have, or are willing to, maintain their ink-on-paper operations. Our group of panelists will discuss what it takes to secure available commercial contract work, as well as best practices and potential pitfalls along the way. Speakers: William H. May, Jr., Vice President/Production, The Dallas Morning News; Ron Vodenichar, General Manager & Co-Publisher, The Butler Eagle
9:40 AM - 10:30 AM
9:40 AM
Breakout Session II: Product management and product development are disciplines well-known in much of the business world, but rarely mentioned in newsrooms, although most newsrooms actually practice a form of project management in putting out the paper each day. Learn how to develop and apply product management and project management skills to existing products and projects and to quickly nurture and develop new products for your audience and advertisers. Speakers: Jeff Sonderman, Deputy Director, American Press Institute; Robert York, Publisher & Editor-in-Chief, The Morning Call; Eric Ulken, Managing Editor, Digital Operations, Philadelphia Media Network; Sarah Schmalbach, Senior Product Manager, Mobile Innovation Lab, Guardian News & Media
9:40 AM - 10:30 AM
9:40 AM
Breakout Session I: Just as it has upended everything else, the digital revolution has forced radical new thinking about media ethics and media law. Copyright, fair use, libel, sourcing - all of these key issues (and more) are in a state of evolution. Learn from leaders in the field about developments in ethics and the law and how news organizations are adapting to this fast-changing landscape. Speakers: Craig Staudenmaier, Managing Partner, Nauman, Smith, Shissler & Hall, LLP; Elizabeth Seidlin-Bernstein Associate, Levine, Sullivan, Koch & Schulz, LLP
10:30 AM - 11:30 AM
10:30 AM
Breakout Session II: Is your news organization taking advantage of one of your most valuable assets? Diving into data can translate into audience development and revenue growth opportunities. This session will focus on ways to do just that. Speakers: Nikesh Desai, CEO, Investing Channel; Bill Dietz, Sales Development Manager, Erie Times-News; Alex Henry, Audience Development Specialist, LNP Media Group, Inc.; Amber Raver, Digital Marketing Account Manager, LNP Media Group, Inc.; Wendy Reeves, Vice President /Head of Accounts, LEAP Media Solutions Moderator: Rich Forsgren, Dir. Audience Dev. Strategy and Technology, Erie Times-News
10:30 AM - 11:30 AM
10:30 AM
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