2018 America East - March 12 - 14

3/12/2018 - 3/14/2018
The Hershey Lodge
West Chocolate Avenue & University Dr.
Hershey, PA 17033

Educational Sessions

   

Monday, 12 March 2018

 
Select this option if you plan to attend other AE functions. Includes both LMA workshops, Overcoming Objections to Make More Digital Sales and Thinking Like a Startup: Building a Culture of Innovation.
8:00 AM - 11:15 AM
8:00 AM
Select this option if you plan to attend other AE functions. LMA Workshop I: In this practical, ™street™ level™ session, LMA Chief Innovation Officer Jed Williams identifies the top objections that occur during the sales process, and then provides real strategies and tactics for overcoming these. Move prospects from cautious to ™"sold - won™" by applying approaches that uncover and address their biggest challenges.
8:00 AM - 9:30 AM
8:00 AM
Select this option if you plan to attend other AE functions. LMA Workshop II: Words like ™disruption,™ ™innovation™ and ™culture™ are kicked around a lot, but for local media companies undergoing transformation, what do these concepts actually mean in practice? Hint: it™'s not about ping pong tables! LMA Chief Innovation Officer Jed Williams, who has led strategy at two growth™ stage tech platforms and advised several local media companies and startups, brings the hype down to street level with best practices and actionable case studies for moving nimbly in a time of change. From plotting ambitious yet achievable growth strategies to hiring and retaining top talent, local media decision makers will emerge with new ideas for driving their organizations forward.
9:45 AM - 11:15 AM
9:45 AM
Michael Klingensmith, Minneapolis Star-Tribune Publisher & CEO and News Media Alliance Chairman, gives his overview of the state of the industry and then leads a wide-ranging, candid conversation about the industry’s challenges and opportunities with publishers from papers of various sizes.
11:30 AM - 1:30 PM
11:30 AM
Breakout Session II: After a day-long hackathon, student groups from several colleges will present their findings from projects considering the future of journalism and the journalism business. You won’t want to miss out on this session!
2:15 PM - 3:00 PM
2:15 PM
Breakout Session I: More and more newspapers are entering into partnerships with digital giants like Google, Facebook and NetDoor. Once —and still— considered competitors, these behemoths also offer new opportunities for reaching and engaging local audiences and advertisers. Or do they? A frank discussion about the pros and cons of working with these “frenemies.”
2:15 PM - 3:00 PM
2:15 PM
Breakout Session I: Last year’s most popular panel returns as our designers turn their eyes toward specific newspaper sites and provide a tough, frank critique of the desktop and mobile efforts of leading newspapers. They’ll look at who does it best, identify pitfalls and also examine how non-newspaper competitors are solving the same problems.
3:15 PM - 4:00 PM
3:15 PM
Breakout Session II: Events are exploding in popularity at many publications because of their potential to engage audiences and bring in new revenue. In this unique session, learn how publishers like GateHouse, Billy Penn and others are making events a major part of their marketing and revenue strategies—and then attend our special “event focused on events” at the Welcome Reception on the exhibit floor at 5 p.m., presented by GateHouse Live! Hear how their team pulled it together and how you can, too!
3:15 PM - 4:00 PM
3:15 PM

Tuesday, 13 March 2018

 
Breakout Session I: Newspaper production is centralizing around large regional hubs at the same time many other newspaper functions are being outsourced. In this interactive session, a group of panelists will cover the following: What does that mean for the industry? How do you roll trucks for long distances and still have workable deadlines? How are regional production centers accommodating multiple papers? How are newspapers coping with suddenly being in the software/logistics/scheduling business and becoming, essentially, a commercial printing business? How do newspapers decide what and when to outsource, and which vendors to trust? Why are some papers that outsourced printing reconsidering their decision?
8:15 AM - 9:00 AM
8:15 AM
Breakout Session II: The retail industry, the backbone of newspaper display advertising for more than a century, is in upheaval: major retailers and chains are closing hundreds of stores, small local retailers are struggling, advertising inserts are vanishing, and Amazon is driving more and more shoppers online and upending the grocery business by buying Whole Foods. Leading retail industry experts will assess the fast-changing shopping landscape and what it means for newspaper advertising.
8:15 AM - 9:00 AM
8:15 AM
Breakout Session II: Total Market Coverage is a longtime newspaper strategy that is getting new attention as newspapers find innovative ways to reach more households in their markets. We take a look at several TMC programs that do it right.
9:15 AM - 10:00 AM
9:15 AM
Breakout Session I: As newspaper companies rush into video, some leaders—including the President and CEO of the NMA—are raising cautions that the “pivot to video” could be a trap: expensive production, small audiences, disappointing ad revenue and head-on competition with the likes of Google and Facebook. Our panel of experts discuss the pros and cons of video.
9:15 AM - 10:00 AM
9:15 AM
Breakout Session I: Smaller newspapers face unique challenges. In this roundtable discussion, a group of executives of small papers discuss the problems and opportunities they face and how they’re capitalizing on them with innovative solutions.
10:15 AM - 11:00 AM
10:15 AM
Breakout Session II: Learn how publications can increase revenue, engagement, data and advertiser growth through reader promotions, sponsored promotions and custom advertiser promotions. Also learn about the strong value proposition around promotions for advertisers, with promotions designed to increase website traffic, social interaction and social audiences, email databases and in-store traffic, as well as to collect rich data.
10:15 AM - 11:00 AM
10:15 AM
Breakout Session III: The Great Lakes/MidStates Newspaper Production Roundtable series returns to America East after a successful first year. The first part of this split session will focus on Pre-Press issues and challenges. Topics will be suggested, but this is an open forum to discuss best practices and/or challenges. This is a great opportunity to learn from your peers and share your successes.
10:15 AM - 11:00 AM
10:15 AM
Breakout Session II: The classifieds business is undergoing epochal change yet again, as newspapers discover the power of data to drive classifieds. Papers are now using classifieds as more of a marketplace; using data and artificial intelligence to create smart job boards that can challenge and replace traditional, long-standing means; making money from selling data; and offering hybrid classified/display packages to auto and real estate customers.
1:00 PM - 1:45 PM
1:00 PM
Breakout Session I: How are successful newspapers maintaining their print circulation and stemming losses? What are the marketing, circulation, product development and customer relations tools that newspapers are employing to stabilize and even find new opportunities to grow circulation?
1:00 PM - 1:45 PM
1:00 PM
Breakout Session III: The Great Lakes/MidStates Newspaper Production Roundtable series returns to America East after a successful first year. This two-hour session will include topics for Press and Post-Press and any other print production topics that arise from participants. Topics will be suggested, but this is an open forum to discuss best practices and/or challenges. This is a great opportunity to learn from your peers and share your successes. Exhibitors are welcome to attend and participate.
1:00 PM - 3:00 PM
1:00 PM
Breakout Session I: Table Stakes, a groundbreaking program led by Poynter, Temple University, the Lenfest Institute and the Knight Foundation, is attempting to jumpstart and accelerate digital transformation in newsrooms large (the Houston Chronicle and The Philadelphia Inquirer) and small (the Lawrence Journal-World). Participants in the program discuss their experiences and learnings, and how the program can help other newsrooms.
2:00 PM - 3:00 PM
2:00 PM
Breakout Session II: A wide-ranging discussion of hiring and HR issues for newspapers, including finding and keeping talent (especially sales and tech), diversity, dealing with the aging out of pressroom staff, and new places to look for talent, including radio, TV and digital operations.
2:00 PM - 3:00 PM
2:00 PM

Wednesday, 14 March 2018

 
Breakout Session II: The increasing complaints about “fake news” threaten First Amendment freedoms, democracy and journalism itself. Join in a conversation about how political polarization, social media and bias brought us to this point, and what news media outlets can do to counter forces that deliberately misinform through fabricated stories.
8:15 AM - 9:00 AM
8:15 AM
Breakout Session I: Print orders continue to fall and some publications have moved to online-only. The result is that print window gaps develop and additional production capacity opens up. One option to keep customers and get new ones is to optimize existing commercial printing business and investigate new opportunities. A panel of representatives from newspaper and commercial printers will discuss and present a number of options, such as stitching and direct mail.
8:15 AM - 9:00 AM
8:15 AM
Breakout Session II: Artificial intelligence and bots are transforming many businesses, including newspapers. In this cutting-edge session, learn how AI is changing customer service, how bots are writing news stories, how curation and aggregation are being automated and how bots can be used to sift through news feeds and create entirely new products.
9:15 AM - 10:00 AM
9:15 AM
Breakout Session I: Newspapers have always had a wealth of market research at their disposal•or are learning how to obtain it• but only recently have many newspapers figured out how to leverage that research to drive their strategy. Learn how leaders in the field are using research to scientifically determine the best business and editorial opportunities to pursue.
9:15 AM - 10:00 AM
9:15 AM
Breakout Session I: Why do people pay for news? After years of debate on whether to charge for online access to newspaper sites, there’s now evidence and data on what works and what doesn’t. Hear the results of a groundbreaking new American Press Institute study based on a survey of more than 200,000 newspaper subscribers, asking what drove them to subscribe, and how that information can be used to grow print and online subscriptions.
10:15 AM - 11:00 AM
10:15 AM
Breakout Session II: With more than half of your online visitors coming via mobile devices, how do you think about the unique requirements of mobile product development? It’s not as simple as pasting a website onto a phone screen—mobile products have unique uses, audience needs, revenue models, advantages and challenges that have to be taken into account at every stage. Case studies will examine mobile-first sites like Billy Penn and The Incline and hear from their creators.
10:15 AM - 11:00 AM
10:15 AM
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